Success Stories

NFL Promotion

This NFL promotion ran live at a casino with roughly 25,000 carded players in 2016. Without advertising, it started on week 4 of the NFL season, and still generated more than $150,000 of casino win during the 14 weeks. The results would have been better with the full 17 week season. The 14 week results below are separated into 2 groups: Existing carded customers and new customers, during and after the promotion

Carded Members

9.5%

of the carded players participated in the promotion


Delivered additional

$44.90

casino win per carded player during the promotion

Increased weekly visits to the casino because they can make their picks once / day

New Members

2.45%

increase of carded players due to the promotion


Delivered additional

$79.11

casino win per carded player during the promotion

Post Promotion

44.6%

of the new carded players returned to the casino during the promotion


Delivered additional

$155.56

casino win per carded player during the promotion

Case Study Findings

9.1 x

9.1 times the total cost of the promotion during the 14 weeks it ran


Delivered additional

$150,000

additional win from their new customers in the 14 weeks following the promotion

2019 NASCAR promotion

Promotion Results

7,233

Entries by 5,562 players


21 Days

2019 March Madness promotion

Promotion Results

2,098

Entries by 1,496 players


8 Days