BATTLE CREEK, MI ♥ 2,900 SLOTS
♣ 76 TABLE GAMES ♥ 107,000 SQ. FT.
With a noticeable increase in floor traffic, FireKeepers Casino states that they realized a 10% increase in overall casino spend during the time of the promotion.
AUBURN, WA ♥ 3,175 SLOT MACHINES
♣ 103 TABLE GAMES ♥ 328,000 SQ.
With Database Dynamics, Muckleshoot Casino recorded over 225 additional new players per week during the Database Dynamics event.
KINDER, LA ♥ 2,800 SLOT MACHINES
♣ 90 TABLE GAMES ♥ 107600 SQ. FT.
Coushatta Casino realized a 126% increase in participation over the previous year’s similar promotion. They also recorded an average of 225 additional new carded players weekly, through the first 9 weeks of football season.
LAMOORE, CA ♥ 2,000 SLOT MACHINES
♣ 38 TABLE GAMES ♥ 140,000 SQ.
Tachi Palace states that over 16,000 games played were played throughout the promotion, and over 20% of players played 4 or more times.
This unnamed casino saw a 2.45% increase of carded play and an additional $79.11 casino win per carded player during the promotion.
An unnamed group on the east Coast, with promotions across multiple casinos, reported over 157,000 entries by 45,000 unique players. They also stated that 7,354 of those played a minimum of five times. Across all properties, this group saw that 87% of all carded players participated.
During their Database Dynamics promotion, this casino in the eastern United States captured over 25,000 new email addresses from 28,500+ unique players.
This unnamed Casino realized a 9.1 x return on investment and an additional $150,000 win from new customers in the 14 weeks following their Database Dynamics promotion.
Post promotion, 44.6% of the new carded players returned to the casino during the promotion and delivered an additional $155.56 casino win, per carded player, during the Database Dynamics promotion.
Since 2011, Database Dynamics has captured more than 2 Million entries from over 580,000 unique players coast-to-coast. We’ve also averaged just over 90% email captured on “email optional” promotions.